How do you value goodwill by your citizens?
Digital video walls, billboards and screens associated with municipalities, cities, airports, train stations, subway stations and comprise our third business area: Public Digital Communication
These points of transit or digital out of home networks, DOOH, create attention of passing citizens or consumers “on the go”, where the advertiser is concerned about the reach and frequency. These screens are mostly aimed at establishing brand identity, value, or public information. Citizens
are serviced by the public sector that expects public authorities to offer the best possible service with relevant information. Even the public sector is
now part of a competitive market place where it is important to convey relevant information and improving dialogue with its citizens – thus in return receiving more public goodwill.
Dispio’s public communication solutions help to inform and entertain citizens and to minimize the gap between the citizens and the public sector. Our solution is an effective tool for opening up the dialogue and improving communication with your citizens. We offer screens, billboards and video walls, together with easy-to-use software that enables you to convey relevant messages and managing it from one site.
Information that can be shown on the screens could be e.g.:
- Important information from local authorities, such as the police, fire department etc.
- Events and public venues
- Time tables for public transportation
- Maps and location-based services
- Publicity from local companies