Do you want to increase your in-store sales and lower marketing costs?
Research shows that a majority of purchase decisions are not made until
the customer is inside the store – thus making digital signage an effective tool
to attract your customer’s attention and influence their purchasing
decision – in the store.
In-store digital signage that creates impulse buying, is a great tool for product marketing and guides customers through the shop. As a customer walks through a store, her attention and purchase behavior changes, as does the need for conveying different advertising messages. The video walls or screens are placed in store windows or where customers make their buying decisions.
The content is attentive, relevant to brand and product, while the consumer is focused on buying. Experience shows that an effective way is to blend brand building lifestyle reels with more direct price and product campaigns.
With Dispio’s solutions you have the ability to focus your advertising budget on captive audiences and to update and target your campaigns depending on shopper needs, demographics, weather etc.