When considering a digital signage strategy, Dispio take into account that each project is invariably different. For this reason, a ‘one size fits all’ digital media strategy does not provide the best way to maximise return on investment. With our competence within marketing, technology and media we ensure a successful deployment of your digital screen network, regardless of size, complexity or physical environment.
It is important to set up the guidelines for a successful digital signage strategy. Dispio can either actively take part in this, or just be a sounding board for your ideas.
To be considered;
- Establish customer/audience flow and dwell times.
- Customer/audience behavioural.
- Appropriate digital signage content mix.
- Proposed clock hour schedule for distribution of content to each channel/screen.
- Selection of appropriate digital screen types and sizes.
- Optimising screen placement.