Embarking on a digital signage project can be daunting. There are a multitude of systems, software and technologies available and a few “dos and don’ts” along the road to success.
1. So you think you need digital signage?
Someone in your organisation may have decided that digital signage is the “sliced bread”, but is it right for you? The starting point has to be to examine and define exactly what your organisation wants to accomplish with digital signage?
2. Should the Buck Stop with Marketing or IT?
A digital signage implementation is a “technology ecosystem” of various media and disciplines. Coordination and knowledge sharing between different parts of your organisation is most likely the best possible essential to achieve outcome
3. Know you place – or places
Digital signage is about location, location, location. Think carefully about the numbers of screens and where they’re positioned – and why!
4. Content is still King
Digital signage can make a big impact, but it is also subject to the same filtering and ignoring that people use to tune out other media. Failing to arrange and refine the screen content adequately can result in a lack of “stickability”. This needs to be carefully considered to ensure that viewers not only notice your message, but actually digest and process the information
5. What’s your Return On Investment?
The trick is to establish from the outset which key performance indicators you should use to evaluate and measure you ROI Understanding your success criteria’s will provide an accountable framework. Ensure that your chosen provider is well versed in harnessing proven methodologies for measuring the success of your system.